Newage Cables (Pvt) Ltd, Pakistan’s largest cable manufacturing enterprise, recently took part in the Big 5 Construct Qatar Exhibition 2025 held at the Doha Exhibition and Convention Centre (DECC), marking a significant step in its regional outreach and global engagement.
HE Mohammed bin Hassan Al Malki, Undersecretary of the Qatar’s Ministry of Commerce and Industry, inaugurated the event, held from October 14 to 16. The exhibition brought together leading local and international companies to showcase their products, services, innovations, and expertise to Qatar’s construction industry.
A three-member delegation from Newage Cables (Pvt) Ltd—comprising Executive Director Ayaz Amir Azam, Export Head Ameed Arfa Butt, and Sales & Marketing Manager Afshan Shahid—participated in the expo, presenting the company’s diverse range of cable products to attendees.
A dynamic team from Unique Trading Company—authorised distributors of Newage Cables in Qatar—was also present at the event. Led by General Manager Imran Rafique, the team engaged with visitors and addressed their queries.
“Newage Cables is the first Pakistani firm approved by Kahramaa for building wires in Qatar, with 13 global certifications and fire-rated credentials from UK and European labs. The company’s range of cable products is designed to meet the diverse needs of various sectors, including construction, electric utilities, power distribution, industrial operations, as well as the oil, gas, and petrochemical industries. Our partnership with Unique Trading Company reflects shared trust and excellence,” said Executive Director Ayaz Amir Azam.
“Under the dynamic and visionary leadership of Chairman Abdul Rahman Mohammed M Al Muftah, our company has made remarkable strides since its founding in 2003, earning a reputation as a trusted importer of premium building materials from around the world. We are honoured to collaborate with Newage Cables, a distinguished name celebrated for its exceptional quality and reliability. This partnership reflects our commitment to showcasing the finest Pakistani industrial products in Qatar, while reinforcing the enduring economic ties between our two brotherly nations. This latest collaboration marks a significant milestone in our ongoing efforts to enhance bilateral trade relations,” remarked General Manager Imran Rafique.
